Anne Murray ＂That's Not The Way (It's S'posed to Be)＂ Music Video — Anne Murray ＂That's Not The Way (It's S'posed to Be)＂ Music Video

JUL 01 1984 · 12:00

Anne Murray ＂That's Not The Way (It's S'posed to Be)＂ Music Video — Anne Murray ＂That's Not The Way (It's S'posed to Be)＂ Music Video (1984) Era: Early Country-Pop Music Video Era (1983–1984) - Nashville's crossover golden age, coinciding with the emergence of promotional clips for country Adult Contemporary radio hits on early cable and CMT. High curatorial value as a primary document of Nashville's early music video era, tied to one of the most awarded country-pop albums of 1983–1984. The video supports scholarship on female artists' mainstream commercial visibility in early country video culture and the aesthetic conventions that defined the format before high-concept production became standard. Its warm, composed visual language is a textbook example of the Adult Contemporary country promotional clip. Context: This video was produced during the peak commercial period of Anne Murray's career, supporting her celebrated 1983 Capitol Records album A Little Good News — the first album by a female artist to win CMA Album of the Year (1984). 'That's Not the Way (It's S'posed to Be)' was one of several successful singles from that era, charting on both U.S. and Canadian Adult Contemporary charts in 1984. The production reflects early Nashville music video aesthetics just as CMT (launched 1983) was beginning to establish country music video as a format, before the high-concept clip era fully took hold. Murray's cross-genre appeal — country, pop, and Adult Contemporary — is reflected in the video's warm, polished visual register. Director notes: The promotional video accompanies the single 'That's Not the Way (It's S'posed to Be),' released as a follow-up single from Anne Murray's 1983 Capitol Records album A Little Good News. The song was written by Andy Goldmark and Phil Galdston and produced by Jim Ed Norman. The single charted in 1984, reaching #5 on the Canadian Adult Contemporary chart and #12 on the U.S. Adult Contemporary chart. No production company, director, or crew credits for the music video have been located in available public archival sources.