Flock of Dimes — Keep Me in the Dark

JUL 01 2025 · 12:00

Flock of Dimes — Keep Me in the Dark (2025) Director: Spence Kelly Era: Mid-2020s Indie Folk Revival (2025) - An era of intimate, confessional songwriting and restrained visual production, characterized by warmth-focused cinematography and introspective narrative, emerging amid a broader streaming-era resurgence of acoustic-forward indie and chamber folk. High curatorial value as a document of the 2025 Sub Pop indie folk moment and a cohesive example of restrained, warmth-driven video aesthetics in service of deeply personal songwriting. The confirmed recurring director relationship with Spence Kelly, and the video's position as the album's release-day flagship visual, make it a significant artifact of the Flock of Dimes / Jenn Wasner visual canon and of mid-2020s independent music video craft. Context: Released October 10, 2025, as the centerpiece visual for Flock of Dimes' third album The Life You Save on Sub Pop Records, 'Keep Me in the Dark' sits within a confessional songwriting tradition addressing addiction, codependency, and relational healing. Wasner has described the song as a love song rooted in grace and acceptance of mutual imperfection rather than control. The video's release on album day, directed by a returning collaborator, signals a cohesive visual identity across the album's single campaign. The track features additional production from Nick Sanborn and was recorded at Betty's in Chapel Hill, NC and Montrose Recording in Los Angeles, CA. Director notes: Spence Kelly is credited as the director of the official video for 'Keep Me in the Dark,' released on October 10, 2025, on the same day as Flock of Dimes' third album The Life You Save (Sub Pop Records). Sub Pop's official press materials describe him as a 'returning collaborator,' and he also directed the videos for 'Long After Midnight' and 'Afraid' from the same album cycle. The 'Afraid' video is noted in press materials as featuring Wasner surrounded by projections of her younger self; no equivalent documented production detail has been confirmed for the 'Keep Me in the Dark' video beyond the director credit. The video was released as the album's official day-of-release offering.