Chad and Jeremy ＂Bite the Bullet＂ (www.chadandjeremy.com) — Chad and Jeremy ＂Bite the Bullet＂ (www.chadandjeremy.com)

JUL 01 1983 · 12:00

Chad and Jeremy ＂Bite the Bullet＂ (www.chadandjeremy.com) — Chad and Jeremy ＂Bite the Bullet＂ (www.chadandjeremy.com) (1983) Director: Peter Sinclair Era: Early MTV Era (1983) - Peak of the music video boom; British Invasion reunion acts leveraging the new video format for commercial re-entry on independent labels High archival significance as what is likely the only music video produced by Chad & Jeremy, representing a singular and poorly-documented moment in the duo's career. The video is a primary audiovisual document of the 1983 British Invasion nostalgia revival circuit, produced under a label that collapsed shortly after, making surviving copies culturally irreplaceable. Its understated production style offers a counterpoint to the era's more elaborate MTV productions, reflecting the realities of independent-label video budgets in 1983. Context: Released in 1983 at the height of the MTV music video era, 'Bite the Bullet' represents a strategic but ultimately ill-fated attempt by Chad & Jeremy — a British Invasion folk-pop duo who had been dormant since 1968 — to re-enter the commercial music market via the new video medium. The single was pushed by Rocshire Records over the duo's own preferred choice, compounding creative tensions already strained by difficult recording sessions. The label's subsequent collapse due to criminal embezzlement by its principals abruptly ended the duo's comeback, making this video a rare artifact of a reunion that never reached its intended audience. As such, it documents the intersection of 1960s Anglophile pop nostalgia with early-1980s AOR/soft-rock aesthetics and the independent label fragility of the pre-consolidation music industry. Director notes: The Discogs master entry for 'Bite the Bullet' by Chad Stuart & Jeremy Clyde lists a production date of 12/16/83, production company Red Car, and Peter Sinclair as a credited individual. The video was produced to support the first single from the 1983 Rocshire Records album 'Chad Stuart & Jeremy Clyde,' which was recorded at Audio International in London with overdubs at Track Record and Rudy Records in Los Angeles. Rocshire Records was an MCA-distributed independent label whose operations were subsequently derailed when its principals faced legal jeopardy, limiting the video's promotional reach. The video functions as a standard performance promo consistent with early MTV-era single promotion conventions.