!!! (Chk Chk Chk) - Heart Of Hearts

FEB 20 2007 · 12:00

!!! (Chk Chk Chk) - Heart Of Hearts (2007) Era: Dance-Punk Revival / New Rave Peak (2007) - Mid-2000s post-punk dancefloor convergence;!!! at apex of Warp Records indie-dance crossover, concurrent with LCD Soundsystem's Sound of Silver era High. Represents a key transitional moment in!!! 's visual and sonic output at the peak of the dance-punk revival. The video's rapid-edit documentary style is an exemplar of mid-2000s indie-dance aesthetics and serves as a counterpoint to the contemporary high-budget New Rave visuals of peers like Klaxons. Valuable for comparative study of lo-fi vs. hi-fi approaches within the same micro-genre moment. Context: Released February 2007 as lead single from Myth Takes (Warp Records), 'Heart of Hearts' lands at the crest of the mid-2000s dance-punk revival.!!! occupied a distinctive position as a multi-member Sacramento-to-NYC collective fusing hardcore punk energy with disco-funk groove, contemporaneous with LCD Soundsystem, DFA Records acts, and the UK New Rave wave. The rapid-cut, low-fi video aesthetic reflects the band's anti-glamour, live-first identity and the era's embrace of YouTube-era lo-res authenticity over high-budget production. The warm, tungsten-heavy visual palette mirrors the sweaty intimacy of the indie club circuit the band inhabited. Director notes: The official music video was released in conjunction with the single on Warp Records (WAP218D) on February 19, 2007. It served as the lead promotional visual for the third!!! album Myth Takes (Warp, March 5, 2007). No production company, director, or cinematographer credit has been located in any verified public source.