CSS - Off The Hook

FEB 27 2007 · 12:00

CSS - Off The Hook (2007) Director: Ana Rezende Era: New Rave / Indie Sleaze Emergence (2006–2007) - Peak moment of Brazilian indie-electro crossover breaking into international Sub Pop-era underground rock circuits High curatorial value as a band-directed, location-specific document of CSS's formative international period. Represents an authentic, unmediated visual expression of the band's domestic creative world and DIY philosophy. Paired with 'Alala' as a sister video, it forms a coherent aesthetic statement about the band's anti-commercial identity during their most critically and commercially impactful era. Context: Released in 2007 during CSS's international breakthrough on Sub Pop Records, 'Off the Hook' captures the São Paulo indie underground's collision with global new rave and indie sleaze culture. The band, labelled as part of the new rave explosion of the late 2000s, made this video entirely in-house, shot at a band member's home by guitarist Ana Rezende. This self-directed, domestic production mirrors the band's broader anti-industry stance and DIY ethos, and stands as a document of pre-streaming grassroots music video culture in the Brazilian indie scene. The song also achieved notable mainstream adjacency via placement in *Forza Motorsport 2* and *FIFA 08*, bridging underground credibility with wide pop-cultural reach. Director notes: The video was filmed at the home of CSS band members, the same domestic location where the band recorded much of their music. This production-at-home approach is consistent with the raw, anti-commercial DIY ethos of the band. The video was released in 2007 under Sub Pop copyright. Ana Rezende directed both 'Off the Hook' and 'Alala' as companion pieces for the international push of the debut album 'Cansei de Ser Sexy'.