Mark Pritchard & Thom Yorke — This Conversation is Missing Your Voice

JUL 01 2025 · 12:00

Mark Pritchard & Thom Yorke — This Conversation is Missing Your Voice (2025) Director: Jonathan Zawada Era: Post-Internet Experimental Electronic (2025) - Mid-2020s convergence of archival synthesizer culture, ambient electronica, and fine-art visual direction on Warp Records High. This video represents a critically significant convergence of fine art, experimental electronic music, and the Warp Records lineage at a moment of renewed cultural interest. Its formal austerity (4 shots, ~62s avg), the confirmed 'third member' creative status of director Zawada, and its dual life as both a single video and component of a feature-length theatrical work make it a landmark document of 2025 audio-visual art practice. Context: Released March 11, 2025 as the second single from Tall Tales — the debut full-length collaboration between veteran UK electronic producer Mark Pritchard and Thom Yorke of Radiohead, released May 9, 2025 on Warp Records. The track and video emerge from a cultural moment in which Warp Records-adjacent artists are asserting long-form, gallery-compatible audio-visual art as a counter to the short-attention-span economy of streaming and social media. Yorke and Pritchard had previously collaborated on 'Beautiful People' for Pritchard's 2016 solo album Under the Sun, itself a touchstone of 2010s cerebral electronic music. The Tall Tales project explicitly positions visual artist Jonathan Zawada as a co-equal creative force, with the album's entire visual ecosystem — artwork, videos, and a theatrical film — unified under his direction. The production of the album began during the COVID-19 lockdown period and spanned approximately four years of remote file exchange. Director notes: Zawada directed the official video for 'This Conversation Is Missing Your Voice' as part of a comprehensive visual identity he created for the Mark Pritchard and Thom Yorke collaborative album Tall Tales (Warp Records, May 9, 2025). He was described as a 'third member' of the Tall Tales project in press materials, having art directed the entire album's visual campaign. He previously directed the video for the album's first single, 'Back in the Game.' A feature-length film version of the full visual work was screened theatrically on May 8, 2025, the day before the album's release. Zawada has collaborated with Pritchard since approximately 2006, initially over email, meeting in person in 2010, and working together on several projects before Tall Tales, including MP Productions EP 1 (2020).