Cast - Alright

JUL 01 1995 · 12:00

Cast - Alright

Cast - Alright (1995) Era: Peak Britpop (1995) - Mid-decade UK indie guitar boom; Liverpool scene emerging alongside Oasis and Blur at the height of Cool Britannia cultural nationalism Tier 1.5 Britpop document: captures Cast at the commercial and cultural apex of their debut campaign. As one of four singles from the highest-selling debut in Polydor history, the video holds strong archival weight for any survey of mid-1990s UK guitar culture. The absence of directorial credit and low-concept performance format are themselves historically significant, reflecting the aesthetic priorities and production economies of the era. Context: Released 18 September 1995, 'Alright' arrived at the absolute peak of the Britpop movement, weeks before the parent album All Change became the fastest-selling debut in Polydor's history. Cast were a Liverpool band fronted by John Power, former bassist of The La's, situating the group within a specifically Scouse lineage running from The Beatles through The La's. The single reached No. 13 on the UK Singles Chart and the video's raw, performance-centred aesthetic mirrored the democratic, guitar-centric ethos of Britpop at a moment when UK indie music was dominating cultural conversation. The song itself predates Cast, having been written by Power while still in The La's and performed live as early as 1991, giving it an almost mythologised status within the band's catalogue. Director notes: The IMDB entry (tt7352944) for this music video lists no directing credit. The video was released on 18 September 1995 in the United Kingdom to accompany the single 'Alright', the second single from Cast's debut album All Change (Polydor, 1995). No production company, director, or production crew is credited in any publicly available source found during research.

Source: radarchive.org

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