12k Gotti — This Thing Of Ours feat. Niontay

JUL 01 2025 · 12:00

12k Gotti — This Thing Of Ours feat. Niontay (2025) Era: NYC Underground Hip-Hop Renaissance (2020s) - Mid-2020s era of lo-fi-adjacent, community-driven rap aesthetics centered on MIKE's 10k label ecosystem, bridging Cleveland and Brooklyn underground scenes. A culturally significant artifact of the mid-2020s underground hip-hop moment, documenting the 10k Global label ecosystem at a point of expanding geographic reach. The Cleveland-Brooklyn axis represented by 12k Gotti and Niontay captures a rare moment of cross-regional authenticity. Fast editing, warm naturalistic grading, and Brooklyn street locations make this a strong visual document of the era's independent rap aesthetic. Context: Released in October 2025 as a single ahead of 12k Gotti's album 800° on MIKE's 10k Global label, 'This Thing Of Ours' represents the cross-pollination of Cleveland's underground rap tradition with Brooklyn's thriving 10k ecosystem. 12k Gotti brings a Midwest perspective — measured flows, soulful beat selection, autobiographical punchlines — into a label context defined by lo-fi intimacy and artist community. Feature artist Niontay, born in Milwaukee and based in Brooklyn, is a 10k signee whose music fuses Midwest cadence with East Coast lyricism. Together, the pairing exemplifies 10k's pan-regional, artist-first model: an independent imprint that operates less like a label and more like a close-knit collective, producing videos that reflect the lived, street-level environments of its artists. Director notes: The official video (YouTube ID: fyL9AS3zkRo) accompanies the single released 15 October 2025 via 10k (cat. 10048DA), later included on the album 800° (7 November 2025). An Instagram reel associated with the video identifies the shoot location as Brooklyn, NYC. No additional production credits were surfaced from available sources.