Peter, Bjorn & John - Objects Of My Affection

APR 16 2007 · 12:00

Peter, Bjorn & John - Objects Of My Affection (2007) Era: Mid-2000s Indie Bloom (2006–2007) - Swedish indie pop breakthrough era; Writer's Block campaign at peak international exposure on V2/Wichita labels High archival value as the third visual installment of one of the defining indie albums of 2006–2007. Documents the aesthetic sensibility of the Swedish indie export wave at its creative and commercial apex, and serves as a comparative artifact alongside the 'Young Folks' and 'Let's Call It Off' videos to trace the visual identity arc of the Writer's Block campaign. The surrealist void staging and glowing-sphere motif make it a distinctive and reproducible aesthetic reference for researchers of 2000s indie visual culture. Context: Released during the peak of the Writer's Block international campaign (UK single April 2007), this video appeared as Peter Bjorn and John transitioned from Swedish cult act to global indie staples. The album had already yielded 'Young Folks' as a viral blog-rock phenomenon, making 'Objects of My Affection' the third and more introspective visual statement of the campaign. The mid-2000s blog-rock era privileged lo-fi conceptualism and art-school surrealism over glossy production, and this video's void aesthetic, muted palette, and prop-driven metaphors aligned precisely with that aesthetic consensus. Stockholm's Hornstull creative scene, referenced obliquely in the album's title, infuses the video's stripped Scandinavian minimalism. Director notes: Contemporary press descriptions (Stereogum, May 2007; Logo TV, August 2007) describe the video as set in a stark gray-and-white void environment featuring the band on a staircase and a central prop of large glowing spheres. The falling/ragdoll visual motif was noted by Logo TV as evoking an internet physics game aesthetic. The video served as the third single release from Writer's Block and was included on the deluxe reissue bonus disc. No production company or director credit has surfaced in any indexed source.