New Edition - I'm Still In Love With You

JUL 01 1996 · 12:00

New Edition - I'm Still In Love With You (1996) Director: Joseph Kahn Era: Mid-90s R&B Renaissance (1996) - New Edition's full six-member reunion era; polished urban ballad production aligned with Jimmy Jam & Terry Lewis's mid-decade sound High curatorial value as a documented artifact of New Edition's 1996 reunion, one of the most commercially successful group reunions in 1990s R&B. Directed by an emerging Joseph Kahn before his Grammy-winning 2000s peak, shot at a landmark Miami estate location, and capturing all six members at a historically significant moment in the group's arc. The video's quantitative warmth, rapid editorial rhythm, and theatrical setting make it a representative exemplar of mid-90s prestige R&B video production. Context: Released in late 1996 as the second single from New Edition's reunion album Home Again, this video captures a pivotal moment of legacy reclamation in Black pop music history. After an eight-year hiatus during which members pursued solo careers and Bell Biv DeVoe achieved independent success, the full six-member lineup, Bobby Brown, Ralph Tresvant, Ricky Bell, Michael Bivins, Ronnie DeVoe, and Johnny Gill, reunited for the first time since the 1988 album Heart Break. The Home Again album debuted at number one on the Billboard 200, selling 227,000 copies in its first week, signaling enormous public appetite for the reunion. The video's estate location and polished production served as a visual statement of maturity and prestige, positioning New Edition not as a nostalgia act but as elder statesmen of R&B in the mid-90s landscape shaped by Jimmy Jam and Terry Lewis's production dominance. Director notes: The video was shot on location at Villa Vizcaya in Miami, Florida, a historic Italian Renaissance-style estate and museum, providing the production with ornate garden architecture, colonnaded walkways, and opulent interior spaces that anchor the video's romantic, aspirational visual register. The rapid editing pace (avg. shot length ~1.92s, 117 cuts over ~3m 45s) is consistent with Kahn's developing style during this early period of his career, which emphasized kinetic assembly even within ballad formats. The warm saturation and mid-brightness exposure suggest standard mid-90s 35mm film capture transferred to broadcast video. All six members of New Edition appear in the video.