Tomato Girl Summer

2023

Date: June 2023 · Place: TikTok · Figures: TikTok lifestyle creators · Olive oil, repeating prop · Linen, repeating textile · Tags: Aesthetic, Summer, Mediterranean 01. Olive Oil and Linen The Tomato Girl aesthetic emerges in June 2023 as a Mediterranean-coded summer mode: olive oil drizzled on focaccia, red-painted nails, linen dresses, ripe tomatoes on rustic boards. Pinterest searches for 'tomato girl' jump 1,300 percent month-over-month. The aesthetic descends from the Italian Coastal Grandmother aesthetic of 2022 and from the Hot Girl Summer franchise. 02. Three Months and Gone Tomato Girl is replaced by Cucumber Salad Girl, then Olive Theory, then by autumn aesthetics. The cycle compresses to roughly six weeks per named look. The fashion publications that once worked in seasons can no longer track the velocity. By 2024 the aesthetic discourse will turn over completely twice per quarter. Sources • The Cut, 'Tomato Girl Summer Is Here' (14 June 2023) • Pinterest Predicts 2023 summer trend report • Vogue, 'How Tomato Girl Became the Summer's Defining Aesthetic' (28 June 2023)