Kai Cenat Subathon Record

2023

Date: February 2023 · Place: Twitch, streamed from New York · Figures: Kai Cenat, streamer · Twitch · Any Means Possible (AMP) collective · Tags: Streaming, Twitch, Record 01. Mafiathon Kai Cenat runs a 30-day continuous live stream called Mafiathon through February 2023. By the end of the month he holds 306,621 active Twitch subscribers, an all-time platform record by a margin that no streamer subsequently approaches without copying the same subathon format. Cenat earns an estimated 1.5 million dollars from the subscriber count alone during the month. 02. AMP and the Streamer Cohort Cenat is the center of the Any Means Possible (AMP) collective alongside Fanum, Duke Dennis, Agent00, Chrisnxtdoor, and ImDavisss. The cohort generates the bulk of Gen Alpha streaming slang in 2022-2023 including 'rizz,' 'fanum tax,' 'mewing,' and 'gyat.' By 2024 Cenat's Mafiathon 2 will break his own record with 728,000 subs. Streaming is now the primary substrate for Gen Alpha vocabulary formation. Sources • The Verge, 'Kai Cenat Breaks All-Time Twitch Subscriber Record' (28 February 2023) • Forbes, 'How Kai Cenat Became Twitch's Biggest Star' (18 March 2023) • Dexerto, 'Mafiathon 1 Final Sub Count' (1 March 2023)