The Jacksons — Blame It On the Boogie

JUL 01 1978 · 12:00

The Jacksons — Blame It On the Boogie (1978) Director: Peter Conn Era: Disco Era / Early Promotional Video Age (1978) - Pre-MTV promotional clip produced at the dawn of the music video form, embodying late-1970s disco and funk aesthetics with pioneering analogue and early digital visual effects technology. This is a Tier 1 archival document representing the intersection of a canonical pop-cultural moment (the Jacksons at peak disco-era prominence), a historically documented technological milestone (Scanimate + Quantel DFS 3000 deployment at Image West), and one of the earliest surviving examples of a purpose-built pop promotional video using computer-assisted post-production. It is cited as Michael Jackson's music video debut, granting it singular biographical and historiographical significance within both Jackson-family and broader pop-music-video canons. Context: Released in September 1978 as the lead single from the Jacksons' Destiny album on Epic Records, 'Blame It on the Boogie' arrived at the apex of the global disco era and at the very inception of the promotional music video as an art form. The track represented the group's reassertion of creative independence following their departure from Motown, and introduced a tighter funk-band aesthetic. The simultaneous UK release of a competing version by unrelated English singer-songwriter Mick Jackson generated a widely-covered 'Battle of the Boogie' in the British press, amplifying the Jacksons' international profile. The video itself — one of the earliest examples of electronic visual effects applied to a pop performance clip — positioned the group at the frontier of both music video culture and computer-assisted post-production, produced at a moment when the format had no established grammar or industry infrastructure. Director notes: The 1978 promotional video for 'Blame It on the Boogie' features the group dancing on a plain black background, with the defining visual conceit being heavy use of electronic trail effects created at Image West, Ltd. The production employed two then-cutting-edge technologies: the Scanimate analog computer system and a Quantel DFS 3000 digital framestore. The Scanimate system allowed real-time analog manipulation of video imagery to produce the characteristic motion-smear and trailing silhouette effects visible throughout. The Quantel DFS 3000 was a pioneering digital framestore that enabled frame-accurate digital image storage and compositing, essentially one of the first pieces of digital post-production hardware used in a pop music promotional context. The video has been cited as Michael Jackson's music video debut. It was later included on the bonus disc of the DVD box set 'Michael Jackson's Vision' (2010) and was released on the Jacksons' official YouTube channel.