carpenters -We've Only Just Begun — carpenters -We've Only Just Begun

JUL 01 1971 · 12:00

carpenters -We've Only Just Begun — carpenters -We've Only Just Begun (1971) Director: Bruce Gowers Era: Early 1970s Soft Pop Television Era (1971) - Network variety-show performance clip from The Carpenters' NBC summer series, capturing the duo at the apex of their commercial breakthrough An irreplaceable primary document of The Carpenters performing their signature recording in the context of their own NBC variety series, one year after the song's release. The continuous single-take format, warm tungsten lighting, and oversized letter set pieces are uniquely characteristic of 1971 network television production. As one of the most charted and culturally enduring soft pop recordings of the 20th century — Grammy Hall of Fame inductee, Rolling Stone list staple, and perennial wedding standard — this clip carries exceptional value for the study of early 1970s popular music presentation and pre-MTV promotional culture. Context: Released as a single on August 21, 1970 via A&M Records, 'We've Only Just Begun' originated as a Crocker-Citizens National Bank television commercial written by Paul Williams and Roger Nichols, before Richard Carpenter sought out a full-length recording. It reached No. 2 on the Billboard Hot 100 and topped four additional charts, spending seven weeks at No. 1 on the Adult Contemporary chart. This 1971 performance clip, captured for The Carpenters' NBC summer variety series 'Make Your Own Kind of Music,' documents the duo at the height of their national breakthrough and reflects the era's dominant promotional vehicle: network television performance rather than standalone filmed videos. The song was inducted into the Grammy Hall of Fame in 1998 and placed on Rolling Stone's 500 Greatest Songs of All Time list. Director notes: IMDb credits Bruce Gowers as director of a 'Version 2' music video for 'We've Only Just Begun,' listed with a release date of November 10, 1970 (imdb.com/title/tt29435456). A separate, more widely circulated performance clip is documented as having been shot as part of The Carpenters' 1971 NBC summer variety series 'Make Your Own Kind of Music,' produced by Stan Harris for Tomka Productions at NBC Studios, Burbank. That series aired between July 6 and September 7, 1971, and featured the signature oversized alphabet-letter set pieces described in Wikipedia's article on the song. The specific YouTube filename [__VQX2Xn7tI] most likely corresponds to the 'Make Your Own Kind of Music' performance version given the single-shot duration and set description. Gowers' directorial credit is confirmed for the 'Version 2' clip via IMDb but cannot be confirmed for the TV series performance without additional sourcing.