Elvis Costello & The Attractions — (What's So Funny 'Bout) Peace, Love And Understanding

JUL 01 1979 · 12:00

Elvis Costello & The Attractions — (What's So Funny 'Bout) Peace, Love And Understanding (1979) Director: Chuck Statler Era: New Wave / Pre-MTV Promo Era (1979) - British new wave breaking into US market via Armed Forces album cycle; promotional clip produced before MTV's 1981 launch, distributed to TV programs and college circuits Tier-1 historical document: a confirmed pre-MTV promo film by the acknowledged 'godfather of the music video,' capturing Elvis Costello & The Attractions in their most critically celebrated period. The combination of confirmed director attribution, dateable production context, culturally canonical song, and measurable aesthetic signatures (16mm warmth, slow-cut documentary rhythm, underlit stage atmosphere) make this an indispensable reference for both new wave visual culture scholarship and the institutional history of the music video form itself. Context: Released in 1979 as part of the Armed Forces campaign, this promo clip captures Elvis Costello & The Attractions at the peak of their confrontational new wave energy. The song itself — a Nick Lowe composition originally recorded by Brinsley Schwarz in 1974 and revived as a B-side to Lowe's 1978 single 'American Squirm' — became an unlikely anthem of sincerity within a movement defined by irony and alienation. Directed by Chuck Statler, a pre-MTV pioneer who built his practice through Stiff Records and connections forged in the post-Kent State Akron underground art scene, the video reflects the era's raw, no-frills promotional philosophy: trust the performance, reject artifice. This is a document of a cultural moment when punk's fury was modulating into new wave's anxious intelligence, and American audiences were first encountering Costello via Columbia Records. Director notes: Directed for Elvis Costello & The Attractions in 1979 during the Armed Forces album cycle; IMVDb and MoMA retrospective documentation both confirm this credit. Statler obtained the commission through a chance introduction to Costello's management at the Longhorn Bar in Minneapolis. The video for 'Oliver's Army' (1979) was made in the same period, indicating Statler directed multiple Costello promos simultaneously. Consistent with Statler's working method, the clip was almost certainly shot on 16mm with minimal crew and available stage/venue lighting — his signature pre-MTV documentary approach. The low brightness score (67.55/255), warm tungsten color temperature (2.64), slow shot rhythm (9.56s avg), and minimal motion (5.79) are all fingerprints of Statler's stripped-back, performance-first aesthetic documented across his body of work.