Alex Estorick (editor-in-chief) — Right Click Save launches

2021

Artists: Alex Estorick (editor-in-chief), Megan Kimberling (editor) · Year: 2021 · Medium: Online editorial magazine covering digital art, NFTs, generative art, and AI art · Substrate: Web publication; long-form essays, interviews, artist profiles, critical reviews · Place: London, UK · Institution: ClubNFT (parent organization); independent editorial Right Click Save launched in September 2021 as an online editorial magazine covering digital art, NFTs, generative art, and AI art. Founded under the ClubNFT umbrella — the community and infrastructure organization run by Jason Bailey — and edited initially by Alex Estorick, Right Click Save established itself as one of the most consistent serious critical voices in the post-2021 NFT ecosystem. Its essays and interviews have covered virtually every significant figure and development in the subsequent years, at a critical register that the broader NFT-industry press has rarely matched. The magazine's positioning matters. NFT-industry coverage in 2021–22 was dominated by CoinDesk, Decrypt, and similar crypto-industry outlets whose interests were structurally aligned with market participants rather than with artistic seriousness. Traditional art press (Artforum, Artnet, Frieze) covered NFTs skeptically and selectively. Right Click Save occupied the middle: sympathetic to the medium, critical of its excesses, committed to long-form writing on artistic questions rather than market questions. Its sustained operation through the crypto winter has been significant. The magazine has continued to publish weekly, maintained a deep archive of past essays, and developed a consistent editorial voice that is cited across the field. Estorick's curatorial work at Verse (covered separately) extends the Right Click Save editorial approach into exhibition practice. The magazine has been funded partly by ClubNFT, partly by occasional sponsorships, and partly by a small subscription base. It remains free to read. Lore Alex Estorick is a British critic with a background in contemporary-art criticism who had been publishing on digital art since the 2010s. The magazine's name — Right Click Save — is a deliberate reference to the right-click-save critique of NFTs that XCOPY and others had engaged with; the publication reclaims the phrase as editorial rather than dismissive. The magazine's archives are an unusually rich primary-source record of the post-2021 digital-art moment and are widely cited in subsequent scholarship. Sources • Right Click Save (rightclicksave.com) editorial archive • Estorick, Alex — editorial essays • ClubNFT organizational records