Myth: ‘We employ a large proportion of local staff and contribute significantly to the…

MAY 20 2025 · 19:56

Myth: ‘We employ a large proportion of local staff and contribute significantly to the local economy’. Reality check: Luxury hotel corporations often make this claim to build a narrative of sustainability and local economy support. It is important to critically assess claims of sustainability - While luxury hotels and other private tourism businesses do create significant employment, the quality and fairness of these opportunities often don’t live up to the sustainability claims these establishments promote. To make a holiday truly sustainable, seek out locally owned establishments where contributions to the local economy are direct and remember to stay critical when faced with claims of sustainability.