Willy's Chocolate Experience

FEB 24 2024

House of Illuminati sold tickets at up to £35 to an unlicensed Charlie and the Chocolate Factory event in Glasgow, marketed with lavish AI-generated images. Attendees found a near-empty warehouse with a small bouncy castle and printed backdrops; actors had been given roughly 15 pages of AI-generated script days earlier. Police attended after parents demanded refunds. Photographs of the venue and of an invented villain called The Unknown became a global meme within 48 hours.