Mike Bloomberg buys the meme economy

FEB 13 2020

In February 2020 Michael Bloomberg's presidential campaign hired Meme 2020, a firm linked to Jerry Media, to place sponsored posts across large Instagram meme accounts. The posts, disclosed as paid, showed a fictional Bloomberg asking accounts to 'post a meme that lets everyone know I'm the cool candidate'. Placements included accounts with a combined audience in the tens of millions. It forced Facebook to change its rules on branded political content.