Burger King's left-handed Whopper

APR 01 1998

Burger King took a full-page advertisement in USA Today announcing a Left-Handed Whopper for the 32 million left-handed Americans, identical to the original but with all condiments rotated 180 degrees so the weight redistributed and toppings would not spill to the right. Thousands of customers came in the next day asking for one, and many others requested a right-handed version. It is the most cited example of a corporate April Fool that worked because the product logic sounded internally consistent.