Nathan Fielder opens Dumb Starbucks

JUN 2014

Comedian Nathan Fielder opened a coffee shop in Los Feliz, Los Angeles that replicated Starbucks branding exactly with the word 'Dumb' prefixed to everything, arguing this met the legal threshold for parody. Queues formed for days before Fielder revealed himself at a press conference. The Los Angeles County Department of Public Health shut it down that afternoon for operating without a food permit, not for trademark reasons.