Duolingo and the brand revival of April Fools

JUN 2023

With Google and most large platforms out of the tradition, smaller consumer brands took it over, led by Duolingo. In 2023 Duolingo partnered with Peacock to announce a dating show in which no contestant speaks the same language, drawing over 7 million views on the announcement post. The genre shifted from elaborate fake products to social-media-native jokes optimised for sharing.